In 2022, digital marketing for business is essential. If you sell a product or a service, you should probably have your content featured in some capacity online. A store on your website, a youtube video, an ad on Facebook. The list could stretch for miles.
Today we’re talking about digital marketing with video! No matter what you’re trying to sell, you can find a good way to do it with a video.
Video tells a story. It moves people. It helps drive decisions, and it changes people’s minds. Video is powerful, and if used correctly, it can have a lasting impact on your current and future business. Let’s talk about three reasons video marketing is a good choice for your business.
1. It’s cheap.
Creating a video used to be really expensive and time consuming. Up until just a few years ago, a custom video for social media could cost over $10,000 – with most of that going just to rental of equipment and editing time. With today’s tools creators can not only create cool custom content, they can also publish that content natively within a few clicks. All for free (or cheap).
Here are some examples of free apps that help video creators create:
This AI-powered technology helps you storyboard your ideas,
fit your content to a layout, and find music and visuals that enhance your
message and final video.
Lumen5 is a killer social media video maker that helps you to stand out with its easy options and great automatic features. Also, it’s a well-based video editing service with an impressive collection of royalty-free media. This tool comes with a free and paid version. You can edit and create up to 3 videos with the free version. If you want to access more features and videos, you’ll have to upgrade. Definitely worth it though!
Headliner is mainly known for being a fantastic podcasting graphic and audiogram tool, but did you know you can also create videos with Headliner as well? Yep!
Headliner is the perfect social media video maker for beginners or content marketers looking for a tool with a low-to-medium learning curve. You can transcribe videos and add captions, add or mute the audio on your video. You can also create long-form videos, GIF’s and more!
You always want to make sure your video can convey a message that will encourage viewers to pay attention and stick around. With Headliner, that task becomes quite a lot simpler.
2. There are TONS of video platforms, which means a wider reach.
With so many platforms supporting video content these days, it’s a total no-brainer that businesses should be taking advantage of these services. I want to scream this, so I’ll just type it boldly.
Your customers are already on YouTube, TikTok, Facebook, Instagram, and Snapchat. Why isn’t your business there too?
One of the keys to being a good salesman is to “go to where the customers are”. With billions of users on these platforms, you have to utilize the opportunity to showcase your products and services in a way that will connect with your target customer. Notice the underlined portion of the previous sentence. Just because you upload a video, doesn’t mean you’ll go viral the next day. Have some patience, give it time, but make sure it’s relevant to the interests of an audience you’d like to sell to. For example, you may not sell a lot of handmade blankets on YouTube, but maybe Facebook would suit you better. I digress.
Create video content that inspires and moves people to action. It can be funny, dramatic, or just totally insane. Whatever it is, make it relevant to your target customer. What are they searching for that will help them find you?
3. It’s highly effective.
You know how some people prefer the book over the movie? They always talk about how the story develops further in the book, and that makes it a more immersive experience. This would lead some people to think that text works better than video, but I strongly disagree. A book has to use thousands of words to convey the story, to convey the emotion. A video can capture a heart in mere seconds, with no words spoken at all. Video is a powerful medium that can transcend language barriers, generation gaps, culture differences, and religious disagreement. In 2022, you must consider utilizing video content for your business if you’re not already. It is so immensely helpful in so many areas of the digital ecosystem.
Here are some instant ideas for places to start with video online:
- Join Tiktok and start teaching people how you craft your product. Don’t sell, just teach.
- Upload all of your tiktok vids to YouTube. Tag them with words that are relevant to your industry.
Don’t use tags that aren’t relevant. The YouTube gods don’t dig that very much.
- Spend an hour a week scrolling TikTok with the only purpose of observing how the app works.
Tap every button, explore, create. Get used to the app so you can utilize its features without being overwhelmed.
- Go live on Facebook to highlight company events or employees of the month. People love to see your inner workings at work.